The first product in the Proraso range, the one that made us so popular amongst Italian men and Barbers. Proraso’s Pre-shave Cream has a particularly thick, concentrated texture. It softens stubble and makes the skin elastic for a problem-free, perfect shave. The cooling ingredients leave your face feeling toned and invigorated. Developed for any beard on any man. The eucalyptus oil tones and purifies your facial hair and skin while the menthol helps refresh and revitalize. And of course, there’s no parabens, no silicones, no mineral oils, no artificial colors.